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I.D. systems receives aviation industry award for avramp®
vehicle management system

Las Vegas, NV, March 17, 2010—I.D. Systems, Inc. (Nasdaq: IDSY), a leading provider of wireless asset management solutions, today received the Ground Support Leader of the Year award for Engineering Innovation at the Aviation Industry Expo in Las Vegas. I.D. Systems’ AvRamp® Wireless Vehicle Management System and its principal architect, company founder and President, Ken Ehrman, were recognized in a ceremony on the show floor.

Mr. Ehrman and the AvRamp system were nominated by American Eagle Airlines, Inc., which has deployed the technology on fleets of aircraft ground support equipment at Dallas/Fort Worth International Airport and Chicago’s O’Hare International Airport.

The AvRamp Wireless Vehicle Management System was developed in part through Transportation Security Administration funding, is authorized for use at U.S. airports by the Federal Aviation Administration, and meets the requirements of the U.S. technical standards for airport access control. The system provides a wide range of management functions to address common industry challenges for airport vehicles, including: automatic on-vehicle driver authentication; electronic vehicle safety checklists; vehicle speed monitoring and impact sensing; real-time equipment visibility with geo-fencing boundaries that define “off-limits” areas; automatic fuel conservation functions; and multiple data reporting tools designed to optimize fleet utilization.

“We were gratified that American Eagle Airlines’ experience with AvRamp led to its nomination for this award, and we are honored to be recognized for our contribution to the safety, security and operational efficiency of airport ground operations,” said Mr. Ehrman. “AvRamp, with its patented, wireless technology for controlling, monitoring and managing airport vehicles, is the first system of its kind to be deployed at airports in the United States.”

Ground Support Leaders of the Year awards in six categories are determined by vote of the Editorial Advisory Board of Ground Support Worldwide, a leading aviation industry publication, after an extensive review of nominations. The Engineer/Innovator Leader of the Year award, specifically, is given to the company or person that has introduced a “revolutionary product” for the aircraft ground support industry.

About I.D. Systems:
Based in Hackensack, New Jersey, with subsidiaries in Germany and the United Kingdom, I.D. Systems is a leading provider of wireless solutions for managing and securing high-value enterprise assets, including industrial vehicles, such as forklifts and airport ground support equipment, and rental vehicles. The Company’s patented technology, which utilizes radio frequency identification, or RFID, technology, addresses the needs of organizations to control, track, monitor and analyze their assets. For more information, visit
www.id-systems.com.

“Safe Harbor” statement:
This press release contains forward looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, such as the Company’s outlook for 2009 financial results and prospects for additional customers and revenues. Forward-looking statements include statements with respect to the Company’s beliefs, plans, objectives, goals, expectations, anticipations, assumptions, estimates, intentions, and future performance, and involve known and unknown risks, uncertainties and other factors, which may be beyond the Company’s control, and which may cause the Company’s actual results, performance or achievements to be materially different from future results, performance or achievements expressed or implied by such forward-looking statements. All statements other than statements of historical fact are statements that could be forward-looking statements. These forward-looking statements are subject to risks and uncertainties, including, but not limited to, future economic and business conditions, the loss of any of the Company’s key customers or reduction in the purchase of its products by any such customers, the failure of the market for the Company’s products to continue to develop, the inability to protect the Company’s intellectual property, the inability to manage the Company’s growth, the effects of competition from a wide variety of local, regional, national and other providers of wireless solutions and other risks detailed from time to time in the Company’s filings with the Securities and Exchange Commission, including the Company’s annual report on Form 10-K for the year ended December 31, 2008. These risks could cause actual results to differ materially from those expressed in any forward-looking statements made by, or on behalf of, the Company. The Company assumes no obligation to update the information contained in this press release, and expressly disclaims any obligation to do so.